Episode Overview
Episode Topic
In this episode of NutraPreneur, we get into the transformative role of oilseed crops in sustainable agriculture with Andrew Hebard, founder, president, and CEO of Natures Crops International. He shares his expertise on how these specialty oilseed crops are pioneering a regenerative approach to farming. Andrew discusses the importance of diversifying agriculture beyond dominant commodity crops and highlights the environmental and health benefits of low-input, biodiverse crops. Learn how Natures Crops is setting a new standard in sustainability by integrating regenerative practices across their supply chain, from soil to oil. This episode is a must-listen for anyone interested in sustainable farming, environmental conservation, and innovative agricultural practices.
Lessons You’ll Learn
Throughout the episode, there are insights into the practical applications and benefits of oilseed crops in sustainable agriculture. Andrew Hebard explains how these crops contribute to soil health, biodiversity, and environmental sustainability. You’ll learn about the challenges and solutions in maintaining a regenerative supply chain and how Natures Crops uses data-driven approaches to measure and improve its sustainability efforts. Discover the significant impact of specialty oilseed crops on human nutrition, personal care, and animal wellness. Andrew also sheds light on the economic viability of regenerative farming and how it can lead to more sustainable and profitable agricultural practices.
About Our Guest
Andrew Hebard is the founder, president, and CEO of Natures Crops International, a company dedicated to producing high-quality, sustainable specialty oils. With over 35 years of experience in agriculture, Andrew is an expert in growing and processing specialty oilseed crops. His passion for sustainability and regenerative agriculture has driven Natures Crops to become a leader in the industry. Under his guidance, the company has developed innovative practices to ensure environmental sustainability and product quality. Andrew’s commitment to sustainability is further evidenced by Natures Crops’ B-corp certification, highlighting their dedication to putting purpose before profit.
Topics Covered
This episode covers a range of topics related to oilseed crops in sustainable agriculture. Andrew Hebard discusses the inception of Natures Crops and his journey toward focusing on specialty oilseed crops. We explore the company’s commitment to regenerative agriculture and the specific practices it uses to enhance environmental sustainability. The conversation includes an in-depth look at Ahiflower, a plant-based alternative to fish oil, and its benefits for human and animal health. We also discuss the Crop Assured 365 process, which ensures traceability and quality control from farm to product. Finally, Andrew shares insights into the future of sustainable agriculture and the steps Natures Crops is taking to lead this change.
Our Guest: Andrew Hebard- Pioneering Oilseed Crops in Sustainable Agriculture
Andrew Hebard is the visionary founder, president, and CEO of Natures Crops International, a company at the forefront of producing high-quality, sustainable specialty oils. With over 35 years of experience in the agricultural industry, Andrew’s expertise lies in growing and processing specialty oilseed crops that offer significant environmental and health benefits. His journey began as an agricultural scientist, where he developed a deep understanding of crop production and processing. Over time, Andrew became increasingly concerned with the environmental impact of dominant commodity crops and saw the potential for underutilized oilseed crops to play a critical role in sustainable agriculture. This led to the founding of Natures Crops, where he has successfully integrated regenerative practices into the company’s operations, ensuring that their products not only meet high-quality standards but also contribute positively to the environment.
Under Andrew’s leadership, Natures Crops International has achieved B-corp certification, a testament to the company’s commitment to putting purpose before profit. This certification underscores their dedication to making mindful decisions that prioritize environmental sustainability, social responsibility, and economic viability. Andrew has been instrumental in developing the Crop Assured 365 process, which provides complete traceability and quality control from farm to product. This innovative approach ensures that every step in the supply chain is monitored and optimized for sustainability. By focusing on crops that require low inputs and provide habitat for pollinators, Andrew has championed a model of agriculture that benefits both farmers and the environment. His efforts have positioned Natures Crops as a leader in the specialty oils market, offering products that help consumers look, move, and feel well.
In addition to his work at Natures Crops, Andrew Hebard is a recognized thought leader in the field of sustainable agriculture. He frequently speaks at industry conferences and contributes to research initiatives that explore the benefits of regenerative farming practices. Andrew’s passion for sustainability extends beyond his professional life; he is an avid fisherman, a hobby that fuels his commitment to preserving natural ecosystems. His innovative approach to agriculture has garnered attention and respect from both industry peers and consumers. Through his leadership, Natures Crops continues to push the boundaries of what is possible in sustainable farming, demonstrating that it is feasible to produce high-quality products while also caring for the planet. Andrew Hebard’s work is not only transforming the specialty oils industry but also setting a new standard for agricultural practices worldwide.
Episode Transcript
Bethany Jolley: Welcome back to NutraPreneur, where we explore groundbreaking insights from the frontiers of the nutraceutical industry. I’m Bethany, your host. Today we’re delighted to have Andrew Hebard with us, founder, president, and CEO at Natures Crops International. Andrew’s guidance Natures Crops is pioneering a regenerative approach to producing specialty plant-based oils, focusing on sustainability and top-tier quality across personal care, human nutrition, and animal wellness sectors. Welcome, Andrew. It’s so great to have you today.
Andrew Hebard: Hi Bethany, thank you for the opportunity to be here on NutraPreneur with you.
Bethany Jolley: So first off, I think it would be great if you could share the story behind the inception of Natures Crops and your drive toward focusing on specialty oilseed crops.
Andrew Hebard: Okay, great. So my background is agriculture. I’m an agricultural scientist by qualification, I guess, and my career has largely been around growing crops and processing those crops into ingredients. That started way back in time, like 35 years ago or something. Over time, I’ve seen agriculture become more dominated by a few dominant commodity crops soybean, corn, canola, wheat, that sort of thing. It’s become probably harder to introduce new crops into the agricultural environment. So especially specialty oilseed crops, particularly and I think the planet I think agriculture, I think the environment and the health of our customers greatly benefit from having some diversity. So what I mean by that is that introducing crops that are, for example, things like very low input and have very low usage of nitrogen or synthetic chemicals as important crops that add rotational value to farmers so that they can incorporate biodiversity into their cropping arrangements. Crops that require and provide habitat for pollinators such as bees and butterflies are a good thing. So all of these things are they’re kind of challenging to do in an agricultural environment unless you sort of develop a specific focus on how am I going to go about doing this? So with Natures Crops, what we decided to do was to identify a portfolio of either underutilized or noncommercialized oilseed plants that have real therapeutic value to our customers. As you mentioned, our customers are predominantly humans and animals. And all of those ingredients and the crops that they come from, we set a criteria. They have to help you either look well, move well, or feel well. So they’re for the personal care industry, they’re for the nutraceutical industry, etc. And we built a business. We’re vertically integrated from the soil to the oil. So we do everything from plant breeding, we do crop production, we do crop processing. Then we supply these ingredients to the end customer and formulate them into products for the consumer. So we’re focused on that niche area of trying to develop and preserve crops that fall outside of broad-scale commodity agriculture.
Bethany Jolley: Amazing. You also have a strong commitment to regenerative agriculture. So how does Natures Crops ensure that its practices contribute more to the environment than they’re taking?
Andrew Hebard: So it’s a good question. Thank you. So first of all, we’re we’re a B-corp we’re B-corp certified. That means, as I’m sure your audience knows, it’s about putting purpose before profit and making mindful decisions about the decisions that consequences of the decisions you make in terms of how they affect the environment, and how they affect sustainability. There’s a strong ESG component to that as well. what we’re looking for is, as I talked about with some of these crops, if we can work with farmers and cultivate crops that generally and genuinely have a very light touch on the soil, leaving a very small footprint, and by that, I mean very low inputs, but ideally ones that give back rather than that take. So they’re not sort of extractive. They’re replenishing. That would be an ideal world for us, where we’re regenerating the land and we’re using regenerative agriculture. how we do that is we start measuring things. we’re measuring and compiling data around about how much you put in versus how much you put out and showing to farmers that this idea of regenerative agriculture can add to their bottom line at the end of the day because you save money on what you put in, but you improve the quality of your soil by measuring things like the organic matter or how much carbon is sequestered or how many days the soil is bare. Of course, we hear stories about your topsoil blowing away and that sort of thing through erosion. So we’re finding different metrics for that. But the underlying principle there is that if we can think about regeneration and it’s not just in our crop production, it’s in all the components of our supply chain, how can we be more mindful about using less basically? and then you can sort of translate what that means to your bottom line, hopefully.
Bethany Jolley: I’m sure there are quite a few complexities in maintaining a regenerative supply chain. So what challenges have you faced and how have you overcome them?
Andrew Hebard: So I think one of the first challenges is that sustainability has. In many ways become a greenwashing term, and it’s a box-checking exercise for a lot of people. Is that sustainable? It’s grown from a plant, therefore it’s sustainable. That’s as far as people go into the question about sustainability. We’re challenging ourselves to look deeper into that space. There are three pillars of sustainability that we’re kind of trying to better understand and focus on. There’s environmental sustainability, which is very much touched on by a region of agriculture. There’s social sustainability, which is how accessible is your product or your services to a broader community of people. So it’s not like open source, open sourcing for healthy ingredients and that sort of thing. Then there’s economic sustainability, i.e. what you are doing, is it sustainable from a financial point of view? So moving from that cultural, it’s sustainable to digging into it and saying, this is what it means, and to try harder to be genuinely sustainable and measure that. That’s a key component. Then the other one is, I think, challenging ourselves to always think about ourselves, I can probably do a little bit better if I try harder in this area. So I think adopting the mindset that this is a process of continuous improvement, rather than it’s a pass or fail, and some other forms of agriculture, for example, organic. So organic agriculture or organic food, it’s a binary outcome. It’s either is or it isn’t. That in many ways is a deterrent to a lot of people because it puts up higher barriers to entry for many people to get into either the production side or the consumer side. There’s a pricing if you go down a regenerative route because it’s not a pass or fail, it’s a process of continuous improvement. It brings the mass with you. So everyone is working towards similar goals, and I think we’re seeing a greater understanding and acceptance of that. So those would be the two areas that we’re focusing on as a business.
Bethany Jolley: Yes. That’s great. Next, I would love to talk about Ahiflower. So I understand that it’s a plant-based alternative to fish oil. So what’s the story behind its development and why is it particularly relevant for our audience?
Andrew Hebard: Well, you’ve asked me one of my favorite questions there, so thank you for that. So are you, flower. As you said, it’s a plant-based alternative to fish oil and is an alternative to fish oil. What we’re talking about is this a plant-based source of omega three fatty acids. Its background goes back many, many years. But we started to try to find a plant-based alternative that could stand up against fish oil in scientific studies, so that the consumer could look at this and say, oh, I understand why I’m taking this, and I understand why this is good for me. There are many things that you and I and your audience have in common. One of them is that every cell in our body has omega-3 three fatty acids, and they control so many metabolic functions from our inflammation management, immune function, hormonal regulation, cognition, mood, and gut-brain axis. So many things are either linked to or controlled by omega-3 fatty acids. The other thing that most of us have in common is we’re not getting enough of them in our diets. Our diets are becoming more and more deficient in them because of the food that we’re eating. They’re less prevalent in sort of mainstream commodity foods and oils. So we set about looking for something that the consumer could embrace and something that doesn’t have necessarily the sensory challenges that fish oil does. So it doesn’t taste official, it doesn’t smell of fish, and doesn’t repeat like fish oil does. And something that can be plant-based, traceable back to the source it was grown in, and free of many of the associated or perceived negatives with marine oils, such as some of the contaminants PCBs, PAHs, microplastics, that sort of thing.
Andrew Hebard: So we found this wild plant species. It’s a weed that grows in different parts of the world, but it’s the Plant Kingdom’s most sort of biologically advanced and nutrient-dense source of plant-based omega threes. having now researched this for well over a decade in terms of its scientific health benefits, performs in many ways in a superior mode of action to marine oils. So we’ve come up with something or we’ve developed something that is. The consumers love it. They like the story behind it. It’s it fits our model, as we talked about earlier for Natures Crops have been biodiverse with very low input great for the um it’s great for the land that we grow it on. It’s great for the consumers. It certainly helps you look well, move well, and feel well. When you talk about skin condition, joint condition, and that sort of thing. And also now thinking about something that is one of my key motivators for both Ahiflower and Natures Crops this theme of regeneration. So we looked at plant-based omegas as a way of introducing regenerative ingredients that help people in their overall nutritional and sort of wellness goals and ambitions, and to reach their sort of full vitality. So we’ve developed this plant that produces regenerative ingredients. Then we thought, well, what about if we grew it? Regeneratively so we’ve got a plant that produces reject the ingredients. We’re now growing it. Regeneratively and processing Regeneratively so free of any solvents or what have you, that would be typically associated with oilseed plants or oilseed crops. Um.
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Andrew Hebard: In turn, we’re regenerating the oceans because each acre that we grow of Ahiflower produces as much oil sort of equivalency as about half a million anchovies. So you know why this is so motivating to us as a business. my team is that it’s like this virtuous circle of life that to grow a plant that kind of enriches the environment or benefits the environment when we process it, it provides ingredients that are regenerative to ourselves and our pets and animals. In doing so, we’re taking a lot of pressure off the sort of oceans from sort of fish oil and extraction business there. So that’s a kind of a long answer to what Ahiflower is all about. But in a nutshell, it’s a plant-based alternative to fish oil. It surprised us. I think all of the researchers that looked at it as just how efficacious it is. The results that we’re seeing in both human clinical trials and animal clinical trials and that sort of thing. So there’s a lot more to come on this that we’re kind of early into our journey, but we feel that we’re making great progress and doing good things.
Bethany Jolley: That’s so interesting and I think it will be very successful because individuals want omega three seconds in their diet, but they don’t always want to go to the fish oil source because, as you said, it’s kind of gotten a negative connotation in the last several years with the contaminants or say you have dietary restrictions or you’re vegan or something like that, fish oil isn’t necessarily going to work for you.
Andrew Hebard: That’s right. So it’s funny, I was presenting, I was fortunate enough to present at a conference a couple of weeks ago, and I was talking about some of the key considerations that people think about as they transition from using a source, like fish oil to a source like Ahiflower oil. There are many of those things that go into it. There’s a strong case for saying, well, actually, fish oil has been relatively abundant. It’s been relatively cheap. It certainly works as a source of omega three seconds. Why change? but now the forces of I think sustainability consumer preference are showing that there’s a very compelling reason to change that people are looking for something that’s sort of different and addresses those sensory issues. But one thing that struck me as I was thinking about trying to leave the audience with a poignant message and I had this old photograph. This is back in the days when you had sort of printed photographs. We were on a beach in South Africa and it was 25 years ago, and my two daughters were born five at the time, and they were on this sandy beach with, uh penguins all around them. This was the population of penguins.
Andrew Hebard: That was the only population that lived on the African continent. They frequent this area near South South Africa or the beach in South Africa. You could walk into the ocean. There were there were penguins there. I heard this report on the news about three weeks ago, that the same population that we were in has been has declined by 95% in the last 25 years. I thought, gosh, this is tragic. It’s just unacceptable to see a species decline to that extent in their lifetime, let alone in my lifetime. The reasons are that the principal source of food that they eat is being sort of spread with a new predator on the block. We’re harvesting stuff that they’ve been eating. It’s kind of tragic, that their primary source of food is being harvested for, in this case, fish oil manufacture. I just think we have to be better than that. We have to think differently. We have to be a little bit more innovative because there is a solution to that and it just takes some sort of thought leadership and some business leadership to make that change.
Bethany Jolley: Yes, absolutely. Innovation is key in this industry. Natures Crops is also known for its Crop Assured 365 process. Can you explain how this technology enhances traceability and quality control from farm to product?
Andrew Hebard: Yes. So we’re a vertically integrated business, as I mentioned, kind of, we say from soil to oil, which means everything that we do starts with crops that we grow. We only we only grow crops that we process ourselves and we only process crops that we grow ourselves. So we have this sort of closed-loop system to demonstrate a chain of custody, if you like, or complete traceability through the supply chain. We developed a system of data capturing at every point in the supply chain that starts with the seed that we sell the farmer or provide the farmer. We monitor his crop or her crop. We look at what’s being used in the fields. We then transport the crop to our crushing plant, we crush it and then refine the oil, and it goes on to customers. At each stage in that chain, there’s sort of like a passport process that you sign off on and say, okay, I know where this came from and I know where it’s going too. As well as being able to trace things through the supply chain, it also enables you to exclude things from the supply chain. What you’re trying to do is, is preserve the quality of the stuff that’s in your supply chain, but you’re also trying to eliminate or exclude potential contaminants or things that you extraneous material that you don’t want in there. This crop is assured 365, the idea behind that is that for 365 days of the year, we are assuring that the supply chain relates to that particular crop. So it enables us to talk about traceability. It enables us to talk about how could have things gotten into the supply chain that you don’t want by excluding things.
Andrew Hebard: A key example, there would be certain chemicals that might be banned, like glyphosate. Or you might want to make sure that you can exclude genetically modified materials. So that’s a key part of it. Another one is that, as I mentioned, within the world of specialty oilseed crops and specialty crops, generally, there are often only 1 or 2 suppliers globally that make up that supply chain. So supply chain interruptions become problematic for the consumer and the processor. So what we set out to achieve with Crop 365 was also to show that we had a robust, interruption-free risk mitigated supply chain. Now, you can’t manage every risk in every situation. But what you can do is start looking at and saying, where are things likely to go wrong, and how can I avoid that happening so that a crop growing level, you might say, I’m going to grow my crops in four different countries, at different latitudes and longitudes to mitigate extreme weather events. You might have different processing locations, you might have different ways of moving your logistics and moving the crop from point A to point B. So what we’re trying to do is take the risk out of the supply chain so that we can say at any one time, the ingredients that we supply will be of assured providence. Guaranteed quality and continuous availability. There won’t be any supply chain interruptions would so far that’s been something that we can deliver on. Our customers value that as surety they get from working with us because no one wants to be the person who makes the phone call to say, sorry, we’ve run out.
Bethany Jolley: Right. Absolutely. That’s so important. could you provide us an example of how technology has helped Natures Crops streamline operations to improve product quality in a significant way?
Andrew Hebard: Yes, I think data capturing is so much, so important. data capturing at the production level about how to improve efficiency, how to reduce cost, and how to reduce waste is a key thing. Processing technology, in terms of how we can achieve more with less, is another key part of that. And I think we’ve made some good advancements in that area. We haven’t embraced, I shouldn’t say embrace, meaning that we’re actively not embracing it, but we don’t know how to embrace AI for our business. I’d be I’d love to. Some sort of feedback from that, maybe from your audience as to how other businesses like ours might have embraced the AI, but I’m not sure how we would use that yet in our business. So it’s been data capturing to help other stakeholders in our supply chain be more efficient, be more streamlined lower their costs, and also hopefully reduce their risk.
Bethany Jolley: Yes, absolutely. looking ahead, what new initiatives or projects is Natures Crops planning to further its impact in the nutraceutical and personal care industries?
Andrew Hebard: So, um. I think our biggest focus at the moment is in advancing Ahiflower both the oil, which probably for the last 6 or 7 years, we focused on on getting the science behind Ahiflower oil as a, as a viable alternative to marine oils, established and well understood. And when we grow the crop. So if you imagine, it’s a small seeded crop, like canola or flax or chia, we grow the crop and we fresh. We only use mechanical pressing to get the oil out. We don’t use any chemical solvents. So you’re left with the residue of the seed. Similar to flax meal canola meal or hemp meal that people have been speaking about. We’ve challenged ourselves to find markets for that product so that we’re turning what has been a sort of like a co-product or a byproduct into an upcycled functional ingredient in of itself. We’ve had quite a lot of success in that area working with some kind of industry thought leaders in that area, researchers, formulators nutritionists.
Andrew Hebard: And we’ve developed some applications using the press cake in companion animal supplements, particularly think about dogs, horses rodent species, surprisingly enough, and poultry. We’ve got some great examples of it being used in poultry to replace things like oyster shells, which is a very it’s almost unintuitive, unexpected outcome, but that’s performing very well. Also in equine nutrition, we’re using the residue from the seed. I think we’re starting to realize that that is a big opportunity for us in terms of developing recognition and funding more research into it and that sort of thing. So I think that’s probably where our focus is going to be. Because there’s opportunity there, to be frank. But also it’s great as we look holistically at ourselves as a business, the less we have as considered as a waste stream or a byproduct, the better. So upcycling and adding value to functional ingredients is very much kind of central to our our theme at the moment, and it’s going to be a key part of our strategy going forward.
Bethany Jolley: Yes. Sounds like a lot of exciting things are in the pipeline.
Andrew Hebard: Yes, there is. There’s always more to do than hours in the day and resources available. But that kind of keeps us motivated. And I’m a fisherman in my spare hours. So by being a fisherman, you’re an eternal optimist, right? So you always think the next time or tomorrow is going to produce more than it did today. So I think that’s very much the case with business as well.
Bethany Jolley: Yes, it’s very true. how do you see their role as sustainability evolving within the specialty oils market, and what steps is Natures Crops taking to lead this change?
Andrew Hebard: I think it’s going to become more and more important. I think It’s almost a de facto consequence of being involved in something that’s a specialty ingredient because you’re. Invariably dealing with consumers who are making the choice of going towards something that’s different, that’s either functionally different, produced differently, or grown differently. They vote with their wallets. They demand things such as traceability, and sustainability. We completely support that. We want to meet the consumer where they are rather than expect them to come to us, we’re going to meet them where they are and meet their requirements. I think as I talked about sustainability, moving from a box-checking exercise to something where people can say, so show me and then just tell me this, show me how does this work? And demonstrate to me that this is sustainable. So I think there’s going to be a wider uptake of certifications around that. What does that mean? I think consumers are going to ask more probing questions to their, um. Supplement manufacturers or supplement suppliers, where did this come from? Why did you use this ingredient and hold us to a higher level of account? I think that we’re in an industry where people are often. Taking a fairly sizeable bite out of their disposable income to take something over and above what they get from their typical diets. By definition, a supplement is you’re making up for something maybe that your background diet doesn’t have, and that over a period of a month or over a period of a year, mounts up to be quite a sizeable investment.
Andrew Hebard: So the consumer is very much voting with their wallets, and they’re going to say, look, if I’m spending this much money on these things, I’m going to hold you to a higher level of account. I think I think that’s a good thing for our industry. I think it’ll separate out those that are truly driven by wanting to do a better thing, like having B Corp certification, which you can’t you can’t greenwash that. There are other initiatives like 1% for the planet and how much plastic you recycle and that sort of thing. So I think all of these are going to feature more strongly. I think that will have a ripple effect through to mainstream food products and beverage products and that sort of thing, because you can’t ignore it. Everything we look at at the moment is how this become sustainable in X number of years from now. Either are we digging it out of the ground or are we harvesting it from the ocean? At what point do we make a conscious decision to say we have to be regenerative? We have to put stuff back in there. So this this isn’t a fad. This is something that’s evolving and I think is going to make businesses like ours think very carefully about what it means to us and how we can be better.
Bethany Jolley: Yes, absolutely. I think consumers are starting to challenge brands a lot more, and they want to see the data, they want to see the information, they want to understand things and educate themselves. So I think it’s great that you’re taking steps to do that.
Andrew Hebard: Yes. Information now is so readily accessible to anybody. If you want to go and look for something, you can find it. So I think we have to bear that in mind as well, that just saying something sustainable is not enough these days. You’re going to have to prove it.
Bethany Jolley: Yes, absolutely. And you’ve mentioned that your products have some broad applications. So from human nutrition to animal wellness. So what strategies are you employing to expand your market reach while staying true to your core values?
Andrew Hebard: So I think if we look at the umbrella under which we sit at the moment, is about ingredients that help you look well, move well, and feel well, and we then turn around and say, okay, well what does that mean? It’s great for that five-second attention-grabbing span that you’ve got when you’re trying to look at something on a shelf and go, do I go for product A or product B? You said, great, look, well move well feel but then we have to think about okay, let us substantiate that from a scientific point of, well, point of view. When we’re talking about look, well, we’re looking at ingredients that are beneficial, in skin health, hair health, that sort of thing. Those are your parents. There’s a lot of science and a lot of plants provide very beneficial ingredients if you look at most cosmetic ingredients after you get through the thing that the chemicals that you can’t pronounce and water, most of the other active ones come from plant extracts. So we’re sort of looking at plant extracts in the lookwell category. Then in the movie. Well, what we’re talking about is things like joint mobility, post-exercise recovery, inflammation management, and that sort of thing. So again, developing science and demonstrating that this product can help in these specific areas. Then lastly is the feel well, which is things like gut microbiome, it’s cognition. It’s um immune function and that sort of thing. Again, looking for plant-based ingredients that have a strong scientific underpinning in those areas. So it’s going to come for us, it’s going to come from the portfolio of crops that I mentioned, like including Ahiflower, but also from the co-products that we develop from them and making sure that our science helps support those, either those claims or those statements.
Bethany Jolley: That’s great. Well, Andrew, thank you once again for sharing how Natures Crops International is transforming the landscape of specialty oils, with a focus on sustainability and unmatched quality. For our listeners looking to learn more about Natures Crops and their innovative products, check out the links provided in our episode description. Don’t forget to subscribe and share your thoughts on today’s episode via our social media channels. Join us next time on NutraPreneur for more insights into the evolving world of nutraceuticals. Until then, stay informed and inspired.